Stop the Silence 5K
Overview
Produced annual awareness event for Sisters Network® Inc., a leading breast cancer survivorship organization, attracting 10,000 participants to downtown Houston for 5K walk/run honoring women courageously fighting breast cancer.
Event Marketing
Designed and implemented comprehensive marketing campaign including promotional graphics, social media content, print materials, and community outreach initiatives. Coordinated street team of six staff members executing grassroots promotion strategies across Houston.
Community Engagement Strategy
Developed promotional strategies expanding participant demographics including increased male participation, corporate sponsorships, and non-profit partnerships. Created multi-channel campaigns leveraging social media, community partnerships, and traditional advertising.
Production Coordination
Managed event logistics including stage production for live performances, vendor coordination, volunteer management, and participant experience touchpoints supporting fundraising goals for mammogram assistance programs.