Rest & Relax Brand Development
Overview
Conceptualized and designed complete brand identity and retail experience for Rest & Relax by Mattress Firm, a wellness-focused retail concept launching three Houston-area locations featuring mattresses, massage chairs, and hydrotherapy products.
Brand Strategy
Developed comprehensive brand standards including custom wordmark with rounded typography, color-coded system distinguishing three therapy categories, and complete visual identity guidelines. Created sophisticated blue gradient palette with neutral gray accents establishing timeless, wellness-focused aesthetic.
Environmental Design
Designed complete in-store experience including wall lettering systems, window clings, promotional signage, and canvas installations. Created therapy-specific iconography and color associations building cohesive brand recognition across touchpoints.
Visual Standards
Established typography system, online/print specifications, and point-of-purchase materials. Designed complete brand architecture ensuring consistent execution across three Houston locations in Katy, Pearland, and Humble.