Houston Rodeo Trade Show
Overview
Led booth design and execution for Mattress Firm at Houston Livestock Show and Rodeo, one of the world's largest livestock exhibitions attracting 2.5M+ annual visitors.
Booth Design
Created custom trade show experience integrating brand messaging with Rodeo's western theme. Designed booth layout, graphics, product displays, and promotional materials targeting Houston market and regional retail partners.
Project Management
Coordinated logistics including booth fabrication, shipping, installation, and on-site staffing. Managed vendor relationships ensuring timely delivery of all booth components and marketing collateral.
Brand Activation
Developed promotional strategies and interactive experiences engaging Rodeo attendees, including product demonstrations, branded giveaways, and lead generation activities supporting retail expansion goals.